Skip to Content

View Additional Content In This Section

Published on December 17, 2012

New Signs with New Names Go Up at Asante Hospitals


Asante Hospitals have new names and new signsAsante hospitals have new names and new signs.

Asante hospitals have new names and now they are getting new signs. Asante Rogue Regional Medical Center in Medford began installation of new exterior monument signage on Monday, Dec. 17, 2012. Asante Three Rivers Medical Center will install new signs from Dec. 26-28.

Asante adopted energy efficient and environmentally friendly building design standards in  2007.  “Asante embarked on a facility master plan, which included a branding component, to develop health-promoting and sustainable buildings with a consistent patient and visitor experience throughout the system,” said Justin Hurley, director of Real Estate and Sustainable Planning.  

The new signs are in keeping with those standards. They were built locally by Hale Signs with the new logo and hospital names. By working locally, the carbon footprint for the new signs is much smaller.

In addition, the signs are internally lit with LED lights, which use 97 percent less energy than traditional lighting. Way finding information on the signs uses reflective material for lettering and the wording can be changed without altering the signage. Traditional monument signage requires expensive alterations to change even one punctuation mark.

The new signs are part of Asante’s focus on strengthening itself as a system. Asante  renamed its hospitals in August to Asante Rogue Regional Medical Center and Asante Three Rivers Medical Center. The new names better describe how the hospitals serve the region and the word Asante brings them together as a system. There is also a new Asante logo, but there is much more to the change than the name or the logo.

“Asante is strengthening its system and its brand,” said Frank Faust, vice president of strategy and business development. “Healthcare is changing, and we have a responsibility to our patients to be more efficient in how we use resources and more effective in how we provide care. By focusing on system-wide approaches, we can achieve those goals and deliver the best healthcare experience for every patient, every day, every time.”

Media Contact

Grant Walker
Grant.Walker@asante.org
Phone: 541-789-3509
Pager: 541-858-3527
Twitter @RogueReporter

Media Code of Conduct,(OAHHS)

2650 Siskiyou Blvd., Medford, OR 97504

541-789-7000