Skip to Content

View Additional Content In This Section

Published on May 09, 2013

Kohl’s Cares Gives $20,307 for Asante Child Safety Effort

Kohl's Cares and Asante Promote Child Helmet SafetyThe Asante Foundation recently received a grant for $20,307 from Kohl’s Cares in support of the “Kohl’s Kids Safety Zone with Asante Rogue Regional Medical Center” program. Since 2007, Kohl’s Cares has donated more than $124,000 to Asante for health-focused outreach programs in the community.

Asante is using the grant to conduct a helmet safety public awareness campaign for kids.  You can see the video public service announcement. Click here.

“We see dozens of children every year with head injuries from bicycle, scooter, or skating accidents,” says Dr. Joshua Cott, emergency room physician at Asante Rogue Regional Medical Center in Medford. “In many cases, serious injuries could have been prevented by wearing a helmet.

Children are at particularly high risk for bicycle-related injuries. In 2001, children 15 years and younger accounted for 59 percent of all bicycle-related injuries seen in US emergency departments. When worn properly, helmets can reduce the risk of head injury by as much as 85 percent, that’s 45,000 fewer head injuries a year, according to child safety experts Safe Kids USA. 

Multiple studies have shown that children of parents who wear helmets are more likely to wear helmets. Parents, don't forget, you are great role models.

Kohl's commitment to Asante Rogue Regional Medical Center is made possible through the Kohl's Cares® cause merchandise program. Through this initiative, Kohl’s sells $5 books and plush toys where 100 percent of net profit benefits children’s health and education programs nationwide, including hospital partnerships like this one. Kohl's has raised more than $231 million dollars through this merchandise program. In addition to the merchandise program, Kohl's Cares® features the Kohl's Cares® Scholarship Program, which last year recognized more than 2,300 young volunteers with more than $425,000 in scholarships and prizes. Through Kohl’s Associates in Action volunteer program, more than 660,000 associates have donated more than 2.2 million hours of their time since 2001 and Kohl’s has donated more than $63 million to youth-focused nonprofit organizations. Kohl’s also offers fundraising gift cards for schools and youth-serving organizations. For more information, visit


About Kohl’s Cares® Hospital Partnership Program

  • Kohl’s is a family-focused, value oriented specialty department store that is committed to the communities it serves. Kohl’s supports children’s health, education and environmental initiatives in communities nationwide, making our communities happier, healthier, greener places to live and work.
  • In 2000, Kohl’s introduced the Kohl’s Cares® philanthropic program to support children’s health and education initiatives in the communities we serve. Since that time, the Kohl’s Cares® cause merchandise program has raised more than $208 million for children nationwide.
  • Kohl’s sells special Kohl’s Cares® merchandise including books and plush toys, throughout the year, with 100 percent of the net profit benefiting health and educational opportunities for children nationwide. Each Kohl’s Cares ® purchase helps Kohl’s support more than 160 hospital partners nationwide.
  • Kohl’s Cares® books and plush are available in all Kohl’s stores nationwide and at

In addition to the hospital partnerships, the Kohl’s Cares®  program is composed of the following.

  • Kohl’s Cares® Scholarship Program, which has recognized more than 15,000 kids and awarded more than $3 million in scholarships and prizes to date, and is recognizing an additional 2,200 kids in 2012 with prizes ranging from $50 Kohl’s gift cards to a total of $10,000 in scholarships.
  • Kohl’s Associates in Action program, a volunteerism program that encourages associate volunteerism. More than 500,000 Associates have donated more than 1.6 million hours of their time since 2001 and Kohl’s has donated more than $47 million to nonprofits throughout the nation.
  • Fundraising Cards, which are sold through schools and nonprofit youth organizations with up to five percent of the total card purchase price going back to those youth organizations.

Media Contact

Lauren Van Sickle
Pager: 541-858-3527

PDF Reader RequiredMedia Code of Conduct,(OAHHS)

Also in this Section

News from Asante